You will get a basic introduction to the marketing environment, marketing management, and the role of marketing in the world.

You will look at the impact of a customer-centred approach, marketing research, market analysis, segmentation, targeting and positioning theory and practice.

You will also study marketing mix elements such as product, price, promotion and place, how service and retail marketing works in theory and practice, and the impact of technological developments like e-commerce.

You’ll be introduced to the financial markets and institutions, exploring fintech, digital finance, payment systems and alternative finance.

Learn about the types of business organisations, the role of stakeholders, and how regulatory and non-regulatory factors affect businesses.

Measure financial position, financial performance analysis and report cash flows as well as analyse and interpret financial statements using key financial ratios.

You’ll focus on developing your accounting and financial skills, application of theory, including problem solving, consequence chain analysis, measurement of performance, assessment of viability and action planning.

You’ll develop a critical understanding of the two broad phenomena of globalisation and social justice. You will be inspired by Leeds Trinity University’s strategic themes, exploring subjects related to poverty, human rights infringements, inequalities and other social justice-related issues.

You’ll study theoretical debates on globalisation and social justice in the current business environment, responding to current events in both lectures and workshops.

You’ll study the nature and complexity of organisations and be introduced to the functional specialism of people management.

You’ll be encouraged to compare different approaches to management theory, such as Taylor/Fordism and Human Relations, as groundwork for future studies.

Class-based exercises will take you through topics such as leadership, motivation, group formation, behaviour, change, and the international implications of people management.

You’ll explore the interplay between ethics, law and economics in the global marketplace, in which you’ll gain a comprehensive understanding of organisations’ various challenges and opportunities when operating in a global context.

You’ll delve into the ethical considerations that organisations must take into account when making decisions, such as questions of social responsibility, corporate governance, and human rights.

You’ll study the economic landscape of the global market, including macroeconomic conditions, trade patterns, and the role of multinational corporations where you’ll develop a strong understanding of the economic forces that shape the global business environment and how to position yourself to succeed in the dynamic and challenging market.

You'll prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process.

In workshops, you'll analyse your professional development and personality and learn the importance of teamwork and effective interpersonal relationships.

You'll develop graduate-level employability skills through reflective learning and self-directed study.

You’ll develop the fundamental knowledge and skills needed to carry out primary and secondary research and to analyse and present findings and conclusions.

You’ll acquire a comprehensive understanding of the principles underpinning the research process, and the tools required to carry out key research tasks.

You’ll study the fundamentals of scientific inquiry, ethical considerations in research, strengths and weaknesses of different data collection methods, and basic methods of quantitative and qualitative data collection.

You'll study the key aspects of theoretical people management and leadership models and how they apply in practice.

You'll develop practical experience in team-working through class-based exercises involving people management.

You'll also reflect on your performance and areas for development.

You'll study the role of people management and the development of human resources, how it can lead to competitive advantage, and discuss case studies relating to contemporary issues in the workplace.

You’ll be encouraged to link with external organisations and businesses to source a work-related project within your chosen area of interest enabling you to develop employability skills in the context of your chosen career path.

You’ll enhance essential skills in business and sector awareness, as well as effective interpersonal communication alongside practical elements involved in the negotiation and management of projects.

You’ll be introduced to the analysis of the inter-related nature of the environment in which business organisations exist and the implications for the way they work.

You’ll analyse in detail models of industry analysis, the main theoretical strategic planning models, the use and application of financial information relevant to different groups of stakeholders and the implications and influence of cultural and ethical issues for strategic planning.

You’ll focus on the effective strategies for organisational competition and growth, how strategy is formulated and implemented and the implications of strategy to the organisation and its stakeholders.