A range of topics will be covered where you will understand the complexities of conducting business across borders. You'll be introduced to the environmental factors that impact international business decisions and operations and will learn about the various forms of international market entry strategies and the impact of environmental factors on: Global trade, finance and investment, the role of multinational corporations, exchange rates, exports/imports and the ethical and social responsibility implications of international business practices will be explored. Throughout the module, you'll develop critical thinking and analytical skills as you apply theoretical and practical knowledge to real-world challenges in the field of international business.

This module aims to equip you with the soft skills in decision-making, problem-solving, creativity, conflict-resolution and critical thinking in leadership and team roles. This is the knowledge necessary to be successful in the workplace and in your career planning. Taking charge of your own professional development, you'll practice and evaluate communication and collaboration methods in a variety of individual and team challenges.

Different leadership styles and their effectiveness in different business contexts will be developed and you'll learn how to communicate effectively with team members and how to inspire and motivate others. 

By the end of the module, you should be able to demonstrate proficiency in leadership, teamwork and digital skills, and be able to choose appropriate approaches and tools for your own development and for workplace activities.

International Management and Marketing is an exciting and challenging field that is becoming increasingly important in today’s global business environment.

Key topics such as international management, global business strategies, marketing for international business, marketing in the global business environment and the international marketing mix will be covered. You'll develop a theoretical and practical understanding of the challenges and opportunities faced by organisations operating in the global marketplace. Cross-cultural management, global human resource management and the importance of adapting marketing strategies to different cultural, political, economic and legal environments will also be explored.

You will focus on a real-life business and management issue and present it in the form of a project proposal. Research, data analysis, communication and networking between the client/research sponsor are all focal points of this module. Learning how to combine and balance theoretical (academic) and practical/applied business requirements will also be taught.  

The project proposal preparation will include a problem definition in the light of a business context/issue, potential client needs/benefits, business and research aims and objectives, a literature review and a research methodology.

This module extends the Research module by focusing on an in-depth investigation of real-life business issues. You will critically analyse and present these findings in the form of a project proposal. The research project will build your in-depth knowledge and understanding in core subject areas depending on your area of interest as well as the practical application of methods and techniques relevant to your subject. 

This module allows you to develop, practice and demonstrate skills relevant to your programme of study in a professional work environment.

You must select one of the following two options for your Professional Placement.

Industry Placement

Spend a year working full-time in industry. You will have an opportunity to apply to a range of advertised placements, which will offer you the chance to develop your knowledge and professional skills in a professional workplace setting. Although we cannot guarantee placements for students, we will provide you with practical support and advice on how to find and secure your placement.

Research Project

Develop your research and academic skills by working as a member of a research team being led by one of our leading researchers. Experience working as part of a research team in an academic setting. Ideal for those who are interested in a career in academic or industrial research or consultancy.